Assistant Vice President, Segmentation Strategy
Job DescriptionTo oversee and direct the Member Segmentation Strategy section related to targeting and segmentation, member intelligence and reporting and member engagement strategy.
Direct the activities of the Marketing Segmentation team and ensure objectives and goals are met and align with Navy Federal's strategic plan.
Support Marketing goals through collaboration with senior management to lead effective and efficient statistical model designs, advanced analytics and strategy capabilities for the various distribution channels e.
g.
mobile, and formulate strategies to support corporate priorities around member lifecycle management (e.
g.
, cross-selling and retention).
Serve as strategic partner with organization-wide project teams, lead member level analysis, and drive initiatives related to acquisition, churn, retention and engagement/usage, identify business opportunities and achieve corporate KPIs and goals.
Drive process improvement through systems, procedures, practices and policies.
About UsYou have goals, dreams, hobbies, and things you're passionate about-what's important to you is important to us.
We're looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them-friends, family, and passions.
And we're looking for team members who are passionate about our mission-making a difference in military members' and their families' lives.
Together, we can make it happen.
Don't take our word for it:
Military Times 2022 Best for Vets Employers WayUp Top 100 Internship Programs Forbes 2022 The Best Employers for New Grads Fortune Best Workplaces for Women Fortune 100 Best Companies to Work For Computerworld Best Places to Work in IT Ripplematch Campus Forward Award - Excellence in Early Career Hiring Fortune Best Place to Work for Financial and Insurance Services Equal Employment Opportunity:
Navy Federal values, celebrates, and enacts diversity in the workplace.
Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans.
EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability Disclaimers:
Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need.
An assessment may be required to compete for this position.
Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume.
Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive.
You are paid within the salary range, based on your experience, location and market position.
Bank Secrecy Act:
Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
Recommended Skills Business Process Improvement Data Analysis Lifecycle Management Retention Management Sales Strategic Alliance Estimated Salary: $20 to $28 per hour based on qualifications.
Direct the activities of the Marketing Segmentation team and ensure objectives and goals are met and align with Navy Federal's strategic plan.
Support Marketing goals through collaboration with senior management to lead effective and efficient statistical model designs, advanced analytics and strategy capabilities for the various distribution channels e.
g.
mobile, and formulate strategies to support corporate priorities around member lifecycle management (e.
g.
, cross-selling and retention).
Serve as strategic partner with organization-wide project teams, lead member level analysis, and drive initiatives related to acquisition, churn, retention and engagement/usage, identify business opportunities and achieve corporate KPIs and goals.
Drive process improvement through systems, procedures, practices and policies.
About UsYou have goals, dreams, hobbies, and things you're passionate about-what's important to you is important to us.
We're looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them-friends, family, and passions.
And we're looking for team members who are passionate about our mission-making a difference in military members' and their families' lives.
Together, we can make it happen.
Don't take our word for it:
Military Times 2022 Best for Vets Employers WayUp Top 100 Internship Programs Forbes 2022 The Best Employers for New Grads Fortune Best Workplaces for Women Fortune 100 Best Companies to Work For Computerworld Best Places to Work in IT Ripplematch Campus Forward Award - Excellence in Early Career Hiring Fortune Best Place to Work for Financial and Insurance Services Equal Employment Opportunity:
Navy Federal values, celebrates, and enacts diversity in the workplace.
Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans.
EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability Disclaimers:
Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need.
An assessment may be required to compete for this position.
Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume.
Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive.
You are paid within the salary range, based on your experience, location and market position.
Bank Secrecy Act:
Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.
Recommended Skills Business Process Improvement Data Analysis Lifecycle Management Retention Management Sales Strategic Alliance Estimated Salary: $20 to $28 per hour based on qualifications.
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